Practical. Approachable. Brand-ready.

As part of a larger rebrand project, Swan Signage needed to evolve into its own stand-alone identity, distinct from its digital counterpart but still visually related. The brief was to create something simple, recognisable, and well-suited to rebranding existing vehicle decals, online presence, site signage and more.

​

The Logo Design

The ‘S’ in Swan was used as the foundation, a clean, confident letterform with a clever twist. With just a subtle curve and the addition of a small beak shape, the S becomes a swan. It’s a nod to the brand’s name without being overly decorative, and it holds up beautifully across different signage formats.

​

The Strategy Behind the Look

This brand needed to feel grounded and reliable, with just enough character to stand out. By simplifying the visual language and focusing on a smart, memorable logo, we created an identity that works in real-world applications, large scale, small scale, indoors, outdoors. And while it’s now its own brand, it still pairs seamlessly with Swan Digital through complementary design elements and colours.